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As soon as the Web became viable for entrepreneur marketers in the early 2000’s, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers… … as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online. This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you’re about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche. No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments… and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up. If you have a great product or service, then shame on you if you don’t learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome. It’s your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest. About the author: John Carlton’s notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights: He started out as the “bad boy” freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn’t pull off (because they didn’t understand street-level salesmanship)… He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)… while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)… And he pioneered the now-common use of killer “old school” persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs. John’s been called “the most respected and ripped-off copywriting wizard alive”, because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.) And for over a decade now, John has been the “go-to-teacher” for helping entrepreneurs learn how to craft ads that get results. His first book, “Kick-Ass Copywriting Secrets of a Marketing Rebel”, is still cited as a primary resource by the best writers working today.
- Sales Rank: #306248 in Books
- Published on: 2013-07-18
- Original language: English
- Dimensions: 9.00" h x .89" w x 6.00" l,
- Binding: Paperback
- 394 pages
Most helpful customer reviews
24 of 26 people found the following review helpful.
Where else can you get this much value for so little?
By Ryan M. Healy
Carlton's writing style really is inimitable. That's one of the reasons this book is such a pleasure to read.
Few people have a large repertoire of interesting life experiences that provides the material for good stories. Fewer still have the ability to tell those stories in a way that makes you pay attention and keep flipping pages.
Carlton is one of those guys.
Now I can't say for sure, but I believe this book (Volume One) is a collection of past issues of Carlton's Marketing Rebel Rant... with the added bonus of having them organized in a more-or-less logical order.
The first half of the book deals more with life and success principles while the latter half deals more with the principles and techniques of writing good sales copy.
I'm already looking forward to Volume Two.
Best audience for this book: direct response marketers, advertisers, copywriters, street smart entrepreneurs, and eager guys just getting started. I would also recommend this book to branding advertisers because it would do them a lot of good to read it -- but I somehow doubt they'd jibe with the lessons.
22 of 26 people found the following review helpful.
Don't post another ad until you read this book
By KevRog23
I've been reading and learning from John Carlton's books and blogs for nearly a decade, so it's very exciting to see his work available here on Amazon. If you're tired of sifting through the seemingly peak-less mountain of sales books that regurge the same basic principle over and over, then prepare to have your core shaken and your brain stirred.
Carlton is the straight shooting old school sales wizard who pioneered the art of selling online. Not by creating tech happy sales pages and "hypnotic" sales videos, but by applying the proven psychology of never-fail salesmanship to the new medium in a way that is bold and seamless.
If you have a desire to "sell without selling" this is not the book for you. Carlton would tell you there is no such thing. However if you have a product that you know is the best solution for your prospect and want to be sure they don't leave your page without feeling the impact of your message, then you should not write one more ad without first reading this book.
14 of 16 people found the following review helpful.
Want to turn on your personal Moola Spigot?
By Jim Wornast
Destined to be a truly iconic tome... witty & irreverent... jam packed with real-deal, "next level" type insights that can only come from someone who's been there, done that AND lived to write about it... if you want to shave precious years off your learning curve and fast track your entrepreneurial career, then buy this book... read it... and YES... apply it.
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